7 Day Packaging Design Series
BRANDING PACKAGINGI challenged myself to design a brand package every day for a week.
While these industries conventionally use packaging as part of their commercial marketing campaign, I wanted to design brands that also makes a difference. Brands that advocate for environmental sustainability. Brands that focus on the needs of women and children. Brands that serve people living in vulnerable conditions at the margins of society.
With this exercise, I was able to practice brand identity, application of mockups and design principles in quick and easy succession. However, it also made me realise that a truly well-developed brand can only be achieved through a rigorous research, strategy and design process.
Organic, Fair Trade and Unsustainable.
This roasted coffee bean brand is a reference to the unchecked culture of coffee consumption and the industry's greenwashing strategies. Coffee beans labelled as organic and/or Fair Trade means that the farmers are treated fairly, but says little about the high environmental impact of large-scale coffee farming, which includes deforestation, habitat destruction, pesticide pollution and high water usage. The colour palette not only communicates the product, but the environmentally detrimental impact of coffee consumption.
Natural. Essential. Innate.
All skincare should be dermatology-approved skincare. This is Innate's core value, distinguishing it from competitors that separate their dermatology-approved skincare at a premium cost. Innate also believes that everyone should have the right to access quality skincare, thus commits to donate one skincare product for every item purchased, to boost the natural beauty and confidence of people everywhere. To inspire a sense of beauty and luxury that is "Natural" and "Essential", an elegant and minimalistic approach is employed in the design.
The 2 Sunkissed Babe is a small female-owned business offering an affordable chemical-free sunscreen line. Traditional sunscreen contains chemicals that are harmful to the survival of corals and fishes. while mineral sunscreen is safe, environment-friendly and just as effective. The playful personality of this brand is conveyed through its bubbly font, small active illustrations and warm pink tones, which I designed, prototype and fitted into a physical box and tin package.
Wave is a shampoo brand that aims to address the unresolved problem of plastic in the beauty and personal care industry. It has produced 120 billion units of hard plastic bottles, which are difficult to recycle and almost impossible to decompose. While the brand name and logo signifies the product, Wave also forces us to consider our impact on the ocean, and question the normalcy of our consumption habits in an open and approachable manner with soft warm colourful tones.
Period.
This care package is filled with feminine care products such as soap, sanitary pads, menstrual cups, storage bags, towels and underwear. The target audience are girls and young women with limited geographical, social and/or economic access to clean and durable feminine care products. It can even be used as humanitarian aid relief. All products are designed to be reusable and environmentally-friendly. In addition to the bold colour and large typeface, each box comes with an education booklet that provides information on the menstrual cycle as well as comprehensive instructions on the use of each feminine care product, instilling a sense of control and empowerment while dispelling fear and shame.
School lunch programs have been proven to improve food security while keeping children in school, which is especially important as the probability of dropping out increases the older a child becomes. To design a school lunch card specifically targeted for secondary and high school students, I used cool duotones intersected by lines and shadows and contrasted by a strong bold font. 
In areas devastated by conflict and natural disasters, local residents and refugees alike have little access to clean drinking water, a key ingredient necessary to prepare traditionally packaged baby food and powdered milk formula. So I conceptualised tin packaging for ready-to-eat baby food and milk formula targeted specifically for humanitarian aid relief. Not only does this help mothers provide the necessary nutrients to their children, it also ensures that these items can be safely delivered without leaks or contamination.